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Someone wants her name back |
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Someone wants her name back
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| This information has been collected as a public service, we'd much rather that there were no "bad players" in the industry, but since their fraud has continued unchecked we thought it only fair that you be told the truth. |
The following quote is from the founder of Shari's Berries�,
Shari Fitzpatrick, personal blog:
".....This is why it kills me that products sold under the brand I worked so hard to build � Shari�s Berries (SB) � are not up to my quality standards. People assume these berries are from me! They are NOT. I no longer have anything to do with SB, who was bought by Provide Commerce.
Provide Commerce advertises that their strawberries are fresh hand-dipped berries in a premium chocolate coating shipped overnight in a beautiful classy gift box. Well, that used to be true when I ran the company, it�s what I insisted on, but now no longer is. Now what customers receive is hulled berries (no green tops) that are machine dipped into an inferior waxy coating and most sent out second-day, not overnight!
I�ve read online customer feedback comments about this new SB, some of them complete with photos that would make you sick! It breaks my heart. �Look at this mess!� one says. �Ruined my Easter experience!� says another. �I received unripe berries � completely white,� from another. �Mushy, with brown spots of rot and smelled of formaldehyde,� yet another. �Hey! Where�s the top of my berry?� and on and on.
I�m writing this because I want my customers who have purchased sub-par berries from SB to know that although they have my name on them, they are not from me...." | Nothing can be more damming than the founder wanting to disassociate herself from the company that bears her name because of lowered product quality standards.
That the quality has slipped even lower should not be a surprise as that type of company only cares about maximizing profits at the cost of everything else. Many of the linked cases deal with the misdeeds of this group of companies.
Summary:
Provide Commerce� is the current parent company of Shari's Berries� (berries.com�), ProFlowers�, Red Envelope�, Cherry Moon Farms� and many other heavily advertised gift companies. Shari lost control of her company to investors who sold it to Provide Commerce�, she has since had to close her three local stores and file for bankruptcy.
References:
1) http://sharifitzpatrick.com/blog/2011/9/5/from-the-real-shari.html
All company names and trademarks are property of their respective companies.
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