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See what a competitor actually shipped to a customer |
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Below is a picture of what one of our major competitors sent to a customer.
I found a number of these types of pictures on a social media site and contacted each of the photographers in order to get the rights to use the picture, so far I've only heard back from one.. below is the picture.
The thing you notice first is not the most important thing to us, broken berries can happen for several reasons, and unless we had a whole lot more detail (pictures of the outside of the box, the shipping label and such) we really would not be able to determine the cause of the breaking. The breaking could be caused by dozens of reasons, everything from missing gel packs to carrier mis-handling to the after effects of a bad delivery address, we have no way of knowing for sure. But as we said that's not the most important thing...
What we see is that the product delivered never matched the pictures on their website, while we know from their ingredient list that the product is not dipped in Milk, White or Dark Chocolate; what we see is no leaves. It's not just that the leaves were lost on one berry during dipping process but that they were taken off before dipping. While I'm not certain: the removal of the leaves is more indicative of a machine dipped/ conveyor belt type of operation rather than hand dipping.
All of the problem pictures I found for this competitor had the same missing leaves, and that was not what was pictured in their many TV commercials, print ads or their web site. The product does not even match the marketing materials included in the box. It's not the result of an accident in packing, delivery or customer actions: It's a very basic change to the product; one that was done on purpose.
Look Ma No Leaves,
and not true chocolate
Even with the logo that you can see in the marketing materials above: just avoiding that one web site will not keep you from running into other parts of the same company with the same product, made in the same factory, they operate under many different names and web sites, they own shopping channels, a baseball team, TV stations and so much more that it would boggle your mind.
Ignore the broken berries for a second: The product in the box does not match what was promised, no leaves, no stems, and not milk, white or dark chocolate. But since their customers are also saying they are involved in the "easy saver scam" should it be a surprise that their product looks nothing like their marketing materials?
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