|
|
 |
How they fool you with non-chocolate strawberries |
|
|
|
| This information is brought to you as a public service because we feel that the confectionary industry should be free from the behaviors listed below. |
How do Liberty Media's Companies Fool you?
Shari's Berries®, ProFlowers®, Cherry Moon Farms®, Secret Spoon®, Red Envelope®
The above search was run on a major search engine using the search term "chocolate covered strawberries". We even enclosed the search term in quotes to only return exact matches.
If you look closely at the three ads you'll see that none actually mention "chocolate covered strawberries".
One offeres "hand dipped strawberries" (dipped in what?, -not chocolate),
The next offers "gourmet covered strawberries (Put a gourmet in a blender? yuck, again not chocolate).
The third ad offers "Chocolates and covered strawberries" (covered in what? - again not chocolate).
The berries are all made at the same place. When the company that owns ProFlowers® , Cherry Moon Farms®, Red Envelope®, and Secret Spoon® bought Shari's® in 2006, it was listed in the articles. Even today they list each other at the bottom of their web pages. The companies have admitted that the product is not chocolate.
Why are the ads showing in the sponsored search sections when the companies know that the product does not match what you asked for? That's an ethics question; you'll have to ask them. Each of the search engines allow the companies to include or exclude select phrases; so the only reason you see the ads is because they paid for you to see them.
And they paid for you to see their ads in three of the top four paid ad positions.
If you do ask them why they advertise this way: could you also ask them why they advertise the same product under so many different brand names while making it seem they are different products?
|
|
|
|
|
